What we do

We partner with brand owners to develop, launch and scale new businesses in new product categories.

We build Brand Extension Programmes for Brand Owners and Investors.

We ally deep expertise in consultancy, strategy, and product and channel development; with broad experience working on the brand licensing programmes of leading global brands Mercedes-Benz, Coca-Cola, Jeep, and Budweiser.

Building businesses in new categories

We work with Brand Owners and Expert Partners to take products to market in new categories.

Building and managing the complete route to market.

We pull together and coordinate the partners and resources needed to launch, scale, and operate businesses in new categories.

  • Strategy
  • Brand Architecture
  • Segmentation, Targeting & Positioning
  • Constructing the Route to Market (Product, Sourcing, Channel & Retail)
  • Management Systems, Structures, & Processes
  • Integrated Marketing Management
  • Legal & Contract Management
  • Financial Management

Our innovative approach offers the Brand Owner greater programme control, integration, quality, and financial returns.

Brand Extension

We bring expertise from professional services & consultancy, industry, and brand licensing.



We ally strategic expertise with hard-won, practical experience of Brand Extension

  • Corporate Strategy – Defining Where to Play, How to Win, & the Capabilities you’ll need
  • Strategic Marketing – Segmentation, Targeting & Positioning
  • Insight & Research – Consumer, Category, Channel & Territory
  • Strategic Planning – Forecasting, Modelling & Evaluation
  • Brand Architecture & Brand Portfolio – Complete brand-building methodologies, built on Coca-Cola, Hershey’s, & AB Inbev models
  • Deal Strategy – Partner Criteria, IP Valuation & Deal Structures
  • Integrated Marketing Management – Objectives, Audiences, Media Selection & Scheduling, Evaluation



Expert in the Systems, Processes, and Capabilities needed to manage the Brand Extension programme

  • Organisational Structure & Governance Mechanisms
  • Programme Management
  • Risk Management
  • Compliance & Audit
  • Intellectual Property Valuation
  • Business Planning / Forecasting & Modelling
  • Licensing Partner Criteria & Due Diligence
  • Legal & Contract Management
  • Budgeting, Business & Operating Plans
  • Business Reviews
  • Financial Management

Interested in learning more?

Contact us