Our Representation & Consultancy Services

We partner with brand owners to develop, launch, scale, and operate businesses in new product categories.

We build Brand Extension Programmes, and provide Brand Licensing Consultancy Services, for Brand Owners and Investors.

We ally deep expertise in consultancy, strategy, and product and channel development; with broad experience working on the brand licensing programmes of leading global brands Coca-Cola, Mercedes-Benz, Budweiser, Jeep, and Laura Ashley.

Building businesses in new categories

We work with Brand Owners and Expert Partners to take products to market in new categories.

Building and managing the complete route to market.

We pull together and coordinate the partners and resources needed to launch, scale, and operate businesses in new categories.

  • Strategy
  • Brand Architecture
  • Segmentation, Targeting & Positioning
  • Constructing the Route to Market (Product, Sourcing, Channel & Retail)
  • Management Systems, Structures, & Processes
  • Integrated Marketing Management
  • Legal & Contract Management
  • Financial Management

Our innovative Modular Approach to Brand Licensing offers the Brand Owner greater programme control, integration, quality, and financial returns.

Brand Extension & Licensing Consultancy Services

We advise Brand Owners, Investors, & their Advisors on Brand Licensing Strategy & Brand Licensing Operations.

We bring expertise from professional services & consultancy, industry, and brand licensing.

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Licensing Strategy Consultancy

We advise Brand Owners, Investors, Strategy Consultancies, & Due-Diligence Teams on Brand Extension & Brand Licensing Strategy.

We ally strategic expertise with hard-won, practical experience of Brand Extension & Licensing.

Our Brand Licensing Consultancy services and expertise includes

  • Corporate Strategy – Defining Where to Play, How to Win, & the Capabilities you’ll need
  • Strategic Marketing – Segmentation, Targeting & Positioning
  • Insight & Research – Consumer, Category, Channel & Territory
  • Strategic Planning – Forecasting, Modelling & Evaluation
  • Brand Architecture & Brand Portfolio – Complete brand-building methodologies, built on Coca-Cola, Hershey’s, & AB Inbev models
  • Deal Strategy – Partner Criteria, IP Valuation & Deal Structures
  • Integrated Marketing Management – Objectives, Audiences, Media Selection & Scheduling, Evaluation

 

Learn more about our strategic expertise

Licensing Operations Consultancy

We advise Brand Owners & Investors on the Systems, Processes, and Capabilities needed to manage Brand Licensing in-house.

We can advise on

  • Organisational Structure & Governance Mechanisms
  • Programme Management
  • Risk Management
  • Compliance & Audit
  • Intellectual Property Valuation
  • Business Planning / Forecasting & Modelling
  • Licensing Partner Criteria & Due Diligence
  • Legal & Contract Management
  • Budgeting, Business & Operating Plans
  • Business Reviews
  • Financial Management

Interested in learning more about our Brand Licensing Representation & Consultancy services?

Contact us