We help brands
build new businesses
in new product categories
We’re an innovation agency with a singular focus on Brand Extension.
We partner with brand owners to develop, launch, scale and operate businesses in new product categories.
Brand Extension is a true marketing vehicle, capable of driving revenue growth and building brand equity
Extending a brand into new product categories can bring significant benefits.
Our Modular Approach
We’ve re-engineered the Brand Licensing business model to increase control, capabilities, and financial returns.
Brand licensing is a proven route to market for brand extension, but the traditional licensing model can result in poor control and financial returns for the brand owner. That’s why we’ve developed a different approach.